Conductas estratégicas en firmas con cadenas de suministro integradas
DOI:
https://doi.org/10.46588/invurnus.v14i1.19Palabras clave:
Cadena de suministro, mercado, redes interconectadas, conductas estratégicas, desempeñoResumen
Las demandas de los consumidores exigen en los mercados respuestas eficientes, eficaces y flexibles, de ahí que para las firmas que participan en éstos el funcionar como entidades aisladas puede representar una limitante para competir. En este contexto, algunas firmas se ven forzadas a emprender estrategias de integración y se interconectan con otras firmas formando una red que incluye proveedores y clientes, donde las organizaciones cooperan para sostener o mejorar su posición competitiva. Este trabajo relaciona el enfoque de cadenas de suministro con el paradigma Estructura-Conducta-Desempeño de la teoría de la organización industrial, para proponer una herramienta de análisis de las conductas estratégicas que adoptan las firmas que se integran en cadena de suministro.
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