Conductas estratégicas en firmas con cadenas de suministro integradas

Autores/as

  • Alma Delia Borbón González Estudiante del Doctorado en Ciencias. Centro de Investigación en Alimentación y Desarrollo, A.C. (CIAD, A.C.)
  • Isabel Cristina Taddei Bringas Investigador Titular Coordinación de Desarrollo Regional. CIAD, A.C.

DOI:

https://doi.org/10.46588/invurnus.v14i1.19

Palabras clave:

Cadena de suministro, mercado, redes interconectadas, conductas estratégicas, desempeño

Resumen

Las demandas de los consumidores exigen en los mercados respuestas eficientes, eficaces y flexibles, de ahí que para las firmas que participan en éstos el funcionar como entidades aisladas puede representar una limitante para competir. En este contexto, algunas firmas se ven forzadas a emprender estrategias de integración y se interconectan con otras firmas formando una red que incluye proveedores y clientes, donde las organizaciones cooperan para sostener o mejorar su posición competitiva. Este trabajo relaciona el enfoque de cadenas de suministro con el paradigma Estructura-Conducta-Desempeño de la teoría de la organización industrial, para proponer una herramienta de análisis de las conductas estratégicas que adoptan las firmas que se integran en cadena de suministro.

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Publicado

2019-01-01

Cómo citar

Borbón González , A. D., & Taddei Bringas , I. C. (2019). Conductas estratégicas en firmas con cadenas de suministro integradas. INVURNUS, 14(1), 16–27. https://doi.org/10.46588/invurnus.v14i1.19

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