The ECO-INNOVATION AND OPEN INNOVATION, A FACTOR TO RAISE THE REPUTATION OF SMEs IN SONORA.
DOI:
https://doi.org/10.46588/invurnus.v18i1.92Keywords:
Eco-Innovation (EI), Open Innovation (AI), Corporate Reputation (ER), Small and Medium Enterprises (SMEs).Abstract
The present work consists of examining the effects of eco-innovation and open innovation as a determinant element to increase the business reputation of SMEs. The research is based on a sample of 101 companies located in the region of Guaymas, Sonora, located in Northwest Mexico. The data collection was carried out in a period between September and November 2019, with the support of a structured instrument (survey) directed to the manager of the organization. For the analysis and validation of the results, the statistical technique of structural equation modeling (SEM) based on variance through PLS (Partial Least Square) was used. The results indicate that eco-innovation and open innovation have a significant influence on the business reputation of SMEs, and that implementing processes focused on environmental care through the combination of technology and knowledge is a business practice that allows raising the image before internal and external stakeholders in the business environment. The work contributes to the development of the literature and theory of sustainability, innovation and dynamic capabilities for business competitiveness in SMEs.
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